STRONG HOLD. NO SHINE. WATER SOLUBLE. REUZEL® Concrete Hold Matte Pomade performs like a wax, allowing a reworkable style throughout the day. Provides a strong hold without weighing the hair down. Adds definition. Ideal for finer textured hair. Non-sticky, flake-free formula. Subtle vanilla cola fragrance. Water-based formula washes out easily and won’t leave buildup behind. SHINE: 1/10 HOLD: 10/10